The Idea Shed wins Rekorderlig creative account
Sydney-basedindependent creative agency, The Idea Shed, has won Rekorderlig Cider following a competitive pitch. This latest win follows the announcement last week of four further wins for the agency, Westholme, Reckitt Benckiser, Real Pet Food, and WesTraclCAT (Caterpillar). Billings for the Rekorderlig Cider win are undisclosed. The Swedish has a global reach thats extends across the UK, Australia, New Zealand, South Africa, USA, Hong Kong and Singapore. “We are thrilled to be partnering with The Idea Shed and look forward to working closely together in the months ahead. 2019 is a really exciting year for Rekorderlig and we see the agency playing a key role in enabling it to be a highly successful one," Coca-Cola Amatil senior brand manager – cider and emerging Philippa Hearn said.
Tourism West Australia appoints experiential agency
GPJ Australia has been appointed the experiential agency of record for the Tourism Western Australia account, following a competitive pitch. As part of the partnership GPJ will be delivering experiential, creative, strategy, activation and production services to Tourism Western Australia. “What better way to kick off 2019 than the opportunity to work with Tourism Western Australia. We can’t wait to showcase the very best of what WA has to offer through creating memorable experiences for the delegates of ATE2019," GPJ Australia regional manager Western Australia Natalie Pronin said.
MaxMediaLab retains La Prairie as digital, media and PR agency
MaxMediaLab has extended its contract on skincare brand La Prairie, remaining as its digital, media and PR agency after a competitive pitch process. The agency has worked with La Praire for seven years, previously handling its digital and media account. It is now expanding its remit on La Prairie, winning its PR business and now responsible for the brand’s product launches, media relations, influencer activity and events in conjunction.
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