With Collective wins Petbarn creative account
With Collective, Linked by Isobar, has been appointed as Petbarn’s creative agency, after a competitive pitch. Petbarn is a speciality pet care retailer with 181 stores across the country, and With Collective will provide a full-service strategic and creative service, covering brand, consumer and retail. “In this partnership, the adoption of our new brand positioning across all touchpoints will be elevated beyond advertising to a company-wide mission which will be adopted at a group holding level by Greencross Limited, Australasia’s largest integrated pet care company," Petbarn GM marketing Sumeena Parimu says. "We were impressed by the strength of With Collective’s offering from a business, customer and brand perspective."
Sydney Airport appoints Hyland Media to $2m account
Sydney Airport appointed Hyland and Programmatic Media to its 'Worth Arriving Early For and Tax Free' $2 million campaign account. As part of the push, Hyland Media was responsible for increasing engagement and partnerships, engaging with Vogue and Gourmet Traveller to promote the airport's new offerings. The account was previously held by UM. “We are thrilled with what we have achieved in our partnership with Hyland and Programmatic Media this year," Sydney Airport head of marketing Yael Bradbury says. "They have over delivered on our set KPI’s, delivering powerful impact through the Influencer program. This has been coupled with the very professional and powerful Gourmet Traveller partnership magazine."
City of Melbourne appoints Leo Burnett to creative account
Leo Burnett Melbourne has been appointed creative agency of record for City of Melbourne following a competitive pitch. The remit includes strategic, creative and digital work across both corporate brand and destination marketing. City of Melbourne is responsible for delivering community driven campaigns events with a focus on creating and supporting an inclusive city positioning. “The City of Melbourne is an extraordinary brand and we’re very excited to be contributing to the creation of even more enjoyment, engagement and appreciation of our iconic city, and supporting its social and economic vitality. We’re looking forward to working with the City of Melbourne Marketing team," CEO Leo Burnett Australia Melinda Geertz says.
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