The world premiere of Addy Lala and the MOOD Tea Thieves, the industry pantomime, is just three weeks away but there's still time to get your creative work recognised on stage.
Pitch a topical joke or snappy amusing one liner about the media and advertising industry before Friday, November 17, for a chance to win one of two double passes.
The jokes should be spicy but well-meaning, and the best two will find their way into the Addy Lala script.
The announcement comes as the final five industry executives are named in the cast:
Barry O’Brien, founder and chairman of Atomic 212 has stepped in as Santa,
Paul Sigaloff, chief revenue and growth officer at oOh! is Beach, a media salesperson who just wants to be outdoors,
Chloe Hooper, founder of BareFeat and Amelia Ward, digital Leader at Index Exchange are Rock Fitson and Tyronne Blunt, marketing scientists with an opinion or three, and
Aimee Edwards, a journalist, is Scoop, a trade media journalist with a transformative journey.
They join fellow cast members Nicole Bence, Peter Horgan, Aimee Buchanan, Vanya Mariana, Sam Buchanan, Casey Martin, Olivia Scott, Ricky Chanana, Roger Dunn, and Paul Kent.
Limited tickets are still available for the pantomime which will run for one night only in Sydney on December 5. All in the industry are encouraged to come along with all profits from the production going to MOOD Tea initiatives to help young people better manage their mental health.
“With just a few weeks till our premiere, you may hear some of our most well-known industry leaders practicing their lines, trying on costumes and warming up their vocal cords," says Gai Le Roy, CEO of IAB Australia.
"Feel free to encourage them and make sure you come along for this once in a lifetime event.”
The production will have all the hallmarks of a classic pantomime with lush costumes and a humorous look at the industry and the themes of 2023.
It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change her chances of success.
Chris Freel, CEO of UnLtd, and Gai Le Roy are the co-producers of the show.
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