Digital media measurement, data and analytics software platform DoubleVerify has announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT).
Brands can authenticate the quality of Pinterest campaigns using DoubleVerify’s viewability and fraud verification technology and data, helping to maximize campaign effectiveness.
DoubleVerify is one of a select few verification providers with coverage that extends to Pinterest.
“Our mission is to give global brands the clarity and confidence they need to make digital investments wherever their audiences consume media,” DoubleVerify interim CEO Laura Desmond says.
“Our integration with Pinterest furthers that commitment – ensuring buyers have transparency into media quality and performance across the platform.”
In addition to Pinterest, DoubleVerify also authenticates media quality on YouTube, Facebook, Snapchat, Instagram, and Twitter.
It is continuing to expand its quality coverage across social media platforms and emerging channels.
These capabilities will be launched initially as part of a closed beta, with general availability to follow shortly thereafter.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.