Pinterest has introduced Premiere Spotlight and Travel Catalogues as a pair of advertising solutions.
Premiere Spotlight is a high-impact awareness ad solution designed to help advertisers reach audiences at scale when it matters most to them.
It features video ads in places such as the search page, which is the first step for users to discover new ideas on Pinterest. Premiere Spotlight enables brands to reserve their placement for product launches and own the screen, taking up approximately 50% of a mobile device's screen on Pinterest’s first search page.
Travel Catalogues builds on Pinterest’s product catalogue technology, allowing travel brands to easily upload their travel products to the platform.
Nearly 70 million Pinners worldwide engage with travel content on the platform each month.
"We want advertisers to reach the consumers that they care about and drive them from discovery to decision to do—all in a more positive place online," said Bill Watkins, chief revenue officer at Pinterest.
Premiere Spotlight is now available in the US, UK, Canada, Germany, France and Australia. Travel advertisers will gain access to Travel Catalogues later this summer.
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