Pinterest has introduced mobile deep links for shopping ads as a new way to help users go from discovery to purchase while increasing conversion for retailers.
With mobile deep links, Pinterest Shopping ads will navigate users directly to a specific page within a retailer’s app if it’s installed on their device, making it easier to shop for products after clicking on a shopping ad they discovered on the platform. If the user does not have the retailer’s app installed, they are taken to the mobile web page instead – all within the Pinterest app.
The user journey offered by mobile deep links shortens the path to purchase by removing additional steps, leading to higher conversions for advertisers and retailers.
Bill Watkins, chief revenue officer at Pinterest, said the majority of people who use Pinterest say they come to the platform to shop, and he's thrilled that the content is more relevant and shoppable than ever.
"We’re even seeing a nearly 30% increase in attributed checkouts for retailers who upload their catalogs," said Watkins.
"By introducing mobile deep links, we’re now making it easier to connect our users with retailers to shop the products they discover on Pinterest."
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