Pinterest has released its 2024 trends report based on search data from its more than 480 million users.
The trends include:
- Eclectic Grandpa: Next year, Gen Z and Boomers will embrace grandpacore, think retro streetwear, chic cardigans and customized clothing.
- Making a racket: A little birdie told us that in 2024, Gen Z and Millennials will be smitten with badminton. Searches for everything from “badminton outfit” to “playing badminton aesthetic” and even “badminton trash talk” will be big in the year ahead.
- Be Jelly: From home decor to couture to beauty ideas, a whole mood will bubble up in 2024, inspired by your favorite invertebrate: jellyfish.
- Rest stops: Gen Z and Millennials will retreat to laidback locales, solo travel and hotel staycations that offer the opposite of a jam-packed itinerary.
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