YouTube's Brandcast 2023, hosted at The Hordern Pavilion, wowed the industry with its glitzy event.
Media buyers said that while the they believe the video platform remains a cultural hub to reach 'all' Australians, some were 'underwhelmed' by the lack of in-depth explanations of announcements with 'market changing advancements' missing.
The event leaned on star-studded talent such as branding expert Mark Ritson and YouTube creator Mike’s Mic who showed the audience in-real time the power of funny, charismatic influencers.
The biggest announcement was YouTube's new AI-powered tool for advertisers which selects an advertiser's best-performing video and image assets to be integrated across Google’s most visual, entertainment-focused touchpoints, giving advertisers the best opportunity to find and drive consideration amongst potential customers.
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