Digital outdoor media company VMO recently unveiled a fresh identity and brand positioning, Outdoor Done Differently, to celebrate its 20th birthday.
VMO launched their new positioning by hosting over 500 agency partners and clients at the Museum of Contemporary Art at The Rocks in Sydney.
The event proceedings were opened with a Welcome to Country, before CEO of The HOYTS Group and VMO, Damian Keogh and Managing Director of VMO, Paul Butler took to the stage to welcome the attendees, share a snapshot of VMO’s 20-year journey and the bright plans ahead for the business.
Headlining the entertainment was Australian electronic hip-hop duo, Hermitude, with Carolina Gasolina and VMO’s very own DJ Impact performing as the supporting acts of the evening.
Butler said VMO continues to challenge the market, operators, and agencies to think differently about outdoor media.
"Outdoor Done Differently is a position that speaks true to our past and connects to our future and it will propel us into the next 20 years and beyond," said Butler.
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