Val Morgan used its upfront roadshow ValFronts 2025 to unveil two new group solutions: Validate and Category Entry Packs.
Validate will combine the power of Val Morgan Cinema, VMO and Val Morgan Digital’s existing channel audience measurement platforms with extensive new consumer data sets across hundreds of categories and brands, all overlayed with location and movement data.
Category Entry Packs enables brands to buy against CEPs with either the ease of prepackaged campaign packs, or the flexibility of building their own.
The ValFronts roadshow began in Sydney and is making its way across Victoria, Queensland, Adelaide and Perth in the coming weeks.
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