ThinkTV's RE VISION event took over Sydney’s Carriageworks for an afternoon that focused on marketing, media, programming and effectiveness across the power of television.
Professor Jana Bowden debunked marketing myths and the psychology behind consumer decision making, while Menulog’s Simon Cheng shared how TV helped its ‘Did Somebody Say’ to become a part of culture.
The session also saw two panels on content creation for the streaming age and the future of Australian television featuring Caroline Swift (WBITVP), Sophia Mogford (Paramount ANZ), Philippa Moig (OMD), Georgie Nichols (Seven West Media), Diane Ho (Paramount ANZ), Ben Campbell (Nine) and Bridget Murphy (Foxtel Group).
Musical performances featured Australian Idol winner Royston Noell, celebrity ambassador for Menulog D’Arcy Spiller and Josh Hannan; the event was followed by networking drinks at Blacksmiths.
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