The Marketing Academy (TMA) last night celebrated its 2024 graduates and a decade of impact in Australia with a 10 Years Young party.
Held at Luna Park Sydney, bespoke tailor-made creative lit up Sydney’s Big Top, with spatially mapped audio and projections. The Big Dipper, Carousel, Hair Raiser and iconic Ferris Wheel all operated for the use of near 600 guests – mixing C-suites with aspiring leaders across the marketing and media industry.
Heritage-listed Crystal Palace was taken over by ARN – highlighting 90’s party music – while catering was inspired by carnival delights and childhood nostalgia, with Pernod Ricard and Asahi Beverages fueling the party with beverages.
In keeping with the theme of 10 Years Young, guests received a unique take on the classic Magic 8 ball. Named The Underthinking 8 Ball, it serves as a creative reminder of the power of naivety.
The Marketing Academy founder and global CEO of Sherilyn Shackell said growing professionally while retaining childlike curiosity is what the Academy's programmes are all about.
"The Marketing Academy has elevated marketing as a serious discipline by investing in emerging leaders and unleashing their potential," she said.
"This journey is about more than just personal growth; it’s about equipping the next generation to step confidently into boardrooms and lead with impact and purpose. I’m proud of our legacy and excited for what lies ahead.”
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