The AdNews Sydney L!VE event, Metaverse: The Next Ad Frontier, dug deep into a the new world and opportunities of the metaverse.
Speakers included Alexandra Sloane, marketing director at Meta ANZ, Ridley Plummer, Tennis Australia and NFT project manager, Ross Blainey, Glenfiddich creative lead, and Chris Bower, Dentsu solutions ANZ CEO.
The marketing panel featured Optus Head of 5G Harvey Wright, Cricket Australia Senior Commercial Advisor – Media Rights Abhi Arunachalam, Vicinity Centres Head of Brand Marketing Corrine Barchanowicz, and Jonathan Mandel, SCA's head of digital sales and operations were featured
Read the AdNews coverage HERE
Agencies and the metaverse unpacked panel: Foxcatcher MD David Gaskill, Wunderman Thompson Chief Innovation Officer Martin Beecroft, MediaCom Australia National Head of Data and Technology Acceleration Minsun Collier and OMD Australia National Head of Digital Alison Costello, Dentsu ANZ and Creative Chief Client Officer Gayle While.
Thank you to our Sydney Live supporting partners Dentsu, LiSTNR, Pubmatic, Foxcatcher and Boomtown as well as associate partners Piano, Amobee and Resolution Digital.
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