Independent Media Agencies of Australia's (IMAA) held its inaugural Perth Media Networking Event at the Spirit of Little Things Gin Distillery in Subiaco.
More than 85 people attended the event, including independent agencies and local media partners, who heard a live panel discussion from local industry leaders.
The panel, 'The indie edge: how to compete and win', moderated by Glide Agency CEO Es Chandra featured fractional CMO and former Pentanet CMO Ali O’Connor, RSL WA marketing manager Jason Doust and Perth Festival senior marketing manager Dana Alamsyah.
IMAA CEO Sam Buchanan welcomed attendees, reaffirming the IMAA's commitment to elevating and uniting the indie sector nationwide.
"We have an engaged indie sector in Western Australia and it was fantastic to hold our inaugural Media Networking Event in Perth last week," Buchanan said.
"The IMAA will continue to champion Australian businesses, and here in WA as the Government's master media contract, valued at approximately $60 million, approaches its tender phase, we will continue to advocate for the inclusion of independent agencies in government procurement processes.
"This aligns with Prime Minister Anthony Albanese's recent announcement that 'Australian businesses will be front of the queue for government procurement and contracts — maximising value for local businesses and the taxpayer.
"We believe there's a significant opportunity for the WA Government to engage with independent agencies, ensuring that local expertise contributes to effective and value-driven media campaigns."
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