oOh!media held its annual Outfront '25 at Sydney's Overseas Passenger Terminal earlier this week.
Overlooking the Sydney Opera House, more than 400 marketers, media agency executives and journalists from across the country heard the five key mega trends confronting the media industry and how oOh! intends to navigate them.
Key long-term new tender wins were announced, along with the major strategic expansion of its retail media division and innovations in 3D Anamorphic screens.
Media agencies praised the out-of-home company's “forward-thinking mindset” and “data-driven approach”.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.