oOh!media's Outfront for 2024 unveiled several plans to lead the out-of-home industry into new territories and markets next year.
The OOH company will be focusing on sustainability, with the launch of a partnership with environmental not-for-profit organisation Greening Australia, accelerated decarbonisation and the comprehensive rollout of Ecobanner.
oOh!media’s retail media business, reooh, announced that Drakes Supermarkets has become its first Australian retail media partner.
Other plans included oOh! to deliver a data-led campaign planning and performance suite with the launch of oOh! outcomes. The suite provides advertisers and agencies with behaviour-based data across 800 buyer segments mapped to each of oOh!’s 35,000 sites.
oOh!media will be also launching more than 800 digital faces, including large and small format advertising screens across its new premium Sydney network, and for the first time in Sydney’s CBD – large format, full motion 3D Anamorphic screens.
Set to launch in 2024, oOh! will unlock premium locations, reaching audiences in parts of the city previously unavailable to out-of-home advertisers in the heart of Sydney’s civic, cultural and business district, the lower north shore and eastern suburbs.
The Outfront was held on Tuesday morning at The Calyx in the Royal Botanic Gardens, Sydney.
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