Nine’s first in-person upfront since the pandemic captivated an audience of about 1,500 at Luna Park, followed by an after party across the harbour at the Rocks.
Nine, with the tagline Australia belongs here, gave media agencies and brands multiple ways to access and cut the media group’s gold mine of 20 million signed on users.
Nine Now was a highlight, with streaming in HD and a new start over function, plus an enhanced advertising opportunity in radio and for the Sydney Mornign Herald and The Age.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.