Newscorp celebrated D_Coded this week, the company’s fifth digital marketing event for advertising, marketing and media executives.
D_Coded is a space for execeutives to deliver content recommendations, audience insights, ad targeting and measurement, and SEO to drive audiences through the company’s commercial data capability, Intent Connect.
At the event, Newscorp launched a mobile first vertical video platform.
This web-based platform tells audio visual stories to better engage audiences and provide worldleading integrated advertising and marketing products to clients.
Lou Barrett, managing director, national sales, said: “Three quarters of all video is consumed on the smartphone.
"Full screen vertical video storytelling in our premium digital environments presents so many new commercial opportunities for advertisers to reach their audiences in context and at scale with high quality video ads.”
Also unveiled at D_Coded was the company’s use of artificial intelligence (AI) to create matches between a client’s products and content across the News Corp Australia network.
Managing director, client product, Pippa Leary, said: “Artificial Intelligence matches a retailer’s products with content on our digital network. We then display these matched products as ‘widgets’ around those relevant articles."
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