Lou Barrett.
News Corp Australia revealed a series of innovations at D_Coded, the media group's annual event for advertising, marketing and media executives:
Among them, News Australia announced an exclusive partnership with Tubi, Fox Corporation’s advertising-supported streaming service.
The collaboration is the next step in News’ video strategy as the company expands its footprint in connected TV.
And News Corp unveiled added data capabilities to make its audience intelligence platform, Intent Connect, faster, highly intuitive and more impactful.
Client partnerships managing director, Lou Barrett, said the enhanced tools take the guess work out of planning, booking and measuring a campaign, ensuring brands get the right message to the right audience at the right time.
“At News we are hyper focused on driving engagement with our audiences because it allows us to understand the motivation behind the data,” Barrett said.
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