Mindshare celebrated its 25th birthday with events in Sydney and Melbourne offices.
On LinkedIn Mindshare said: "Today we are celebrating all the fabulous “purple people” (old and new).
"In the last 25 years, many successful careers have been launched. Many career goals and milestones achieved. Many lifelong friendships formed.
"What it means to be a “purple person” is hard to describe. But when you know you know. You’ll 'always be purple'.
"Whilst we look back and ponder the last quarter of a century and what we’ve accomplished, we also look forward with excitement and anticipation. At 25 we’re only just getting started."
Mindshare's holding company GroupM: "It’s been a big year here in Australia - Mindshare won Australian Labor Party, retained Foxtel, celebrated 10 years with NAB and welcomed Maria Grivas as the new CEO.
"Mindshare is the original start-up media agency - formed in APAC when the media departments of JWT and Ogilvy came together forming a strong, insights-driven media specialist and is now a network of 10,000 people in 86 countries."
As part of the events, Mindshare hosted a fireside chat with one of the Mindshare Australia founders Greg Sparrow Graham, who talked about the heritage and history of the agency alongside video messages from global CEO Adam Gerhardt and WPP CEO Mark Read.
Greg Graham, former Mindshare managing director and 2022 MFA hall of fame recipient, said: “My dream came true with Mindshare - working with smart people who were leading the way.
"During tough times and the good, everyone at Mindshare bands together - there’s always been true leadership, great thinking and an awesome culture.
"The Purple People truly are a family that live and breathe their values.”
Maria Grivas, chief executive officer at Mindshare Australia & New Zealand said: “25 years is an amazing celebration for Mindshare and it’s been such a wonderful time to join the agency and the global network.
"Reflecting on the heritage that sits within the agency - the legendary culture and a reputation for pushing boundaries with great work are what made me want to be part of it.
"I’m so excited to celebrate this milestone with our team, building on all the successes, achievements, and lessons of the past 25 years to help us shape the future with energy, empathy and impact.
"The future’s bright - the future is purple!”
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