MFA EX Melbourne hosted at Melbourne Convention and Exhibition Centre is a day for our industry to come together en masse to connect, share knowledge and insights and tackle challenging conversations.
Just like the inaugural event in 2019 - which was a huge success with attendance of more than 1,500 industry professionals - MFA EX 2022 is a live event in both Sydney and Melbourne. MFA agencies will again 'shut their doors' to ensure all employees are able to attend.
The program has been designed to influence and inspire new thinking and industry behaviours, and to reflect the fun and dynamism of our industry. It is not just about what we do, but why and how we do it.
Speakers include CEO MFA Sophie Madden, MD Initiative Sam Geer, chief strategy officer Initiative Chris Colter, AdNews publisher Assia Benmedjdoub, CMO Havas Media Francis Coady, founder Eardrum & Resonance Sonic Branding Ralph van Dijk, connections designer Bohemia Caitlin West, managing director UM Australia Gareth Nicholls, partnership planning manager UM Christian Rossi, executive director digital growth Dentsu Mark Byrne, business director OMD Phillipa Moig, national head of strategy PHD Australia Mitchell Long and star netballer and AFLW player Ash Brazill.
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