The Media Federation of Australia (MF) Awards, at Royal Randwick Racecourse, celebrated the most effective work by media agencies at the black tie gala dinner in Sydney last Thursday.
Initiative Australia is believed to have had the biggest awards haul in MFA history for any one agency to achieve in a single year - taking home a record-breaking 10 Awards, including the prestigious Grand Prix and highly-coveted NGEN awards.
Other agencies recognised: OMD & Ogilvy, Wavemaker, EssenceMediacom, Match & Wood, CHEP Network, Slingshot Media, Intender, This is Flow, GroupM and OMG Australia
Sophie Madden, MFA CEO, said the great thing about the MFA Awards is that every year the industry sees the highest quality of strategic thinking, innovation and effectiveness, and this year was no different.
"The work recognised among the finalists and the winners is up there with the best globally, and really lives up to the promise of our industry purpose of being The Changers," Madden said.
"Congratulations to the winners and a huge thank you to the MFA Awards Steering Committee and our judges who devote a significant amount of time to the rigorous process of selecting the best of the best."
Check out all the 2023 MFA winners here.
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