M&C Saatchi held its Our Soundtrack Our Ads launch event last week for the new award category debuting at the 2023 ARIA Awards.
This new award category recognises and celebrates the best use of Australian music in the creative and advertising industry - calling upon brands and creatives to support and invest their music budgets into homegrown artists.
The evening recognised and celebrated the intersection between Australian music in the creative and advertising industry.
The event featured a live performance from Australian singer-songwriter, Kita Alexander.
M&C Saatchi pledged a call-to-action to the industry: "Our agency pledges support for homegrown music by elevating our work with local voices, sounds and stories, and encouraging our creatives to invest music budgets into homegrown artists."
The new ARIA award category will see two awards being introduced this year. These include; Best Use of an Australian Recording in an advertisement (up to 2 minutes duration) and Best use of an Australian Recording in an advertisement (over 2 minutes duration).
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