Instagram brought together 100 emerging and upcoming teen/Gen Z creators to launch Creator Academy in Sydney at Campbell’s Stores.
Creator Academy is a foundational program aimed at supporting aspiring and emerging Australian creators as they navigate their journeys and careers.
The first Creator Academy event included a range of masterclass sessions, panel discussions, and Q&As from some of Australia and New Zealand’s high-profile creators including host Maria Thattil, Tammy Hembrow, Brooke Blurton, Jasmine TXO, Jeremy Franco, Dominic Porras, Maddy Macrae, Regan Roell, digital publisher Shit You Should Care About, and special musical performances from Go-Jo and Erica Padilla.
The event also included collaboration and networking opportunities between managers, agencies and the Australia Creator community - opening up more creative and professional pathways to attendees.
The day focused on ways to support creators in levelling up their Reels (with this being Instagram’s fastest growing format by far), monetisation and branded content, equipping the aspiring creators with all the tools to grow their brands on Meta’s platforms.
Will Easton, MD for Meta Australia and New Zealand, said Meta is committed to helping creators to grow their community and make a living across our platforms.
"We have invested in creators in ways no other social media company has, giving creators a home base to build community, and produce engaging content through a myriad of content formats and creative tools. We’re committed to supporting the next wave of aspiring and emerging creators to set them up for success," said Easton.
The first Creator Academy event is the first to roll out in Australia and New Zealand, with more virtual and in-person opportunities that will support the development of upcoming creators being explored.
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