Independent Media Agencies of Australia (IMAA) had its first major event for the year - Project Kick Off - last Thursday, February 9.
Hosting 200-plus guests and several thousand via live streaming, Project Kick Off offered a comprehensive view of the year ahead, as well as a first look at its major education initiative for 2023 – the IMAA Academy.
The event's guest speakers spanned the TV, radio, out-of-home, news media, regional media, cinema and digital sectors.
Industry body speakers included IAB CEO Gai Le Roy, CRA CEO Ford Ennals, Think TV CEO Kim Portrate, Boomtown chairman and SCA chief sales officer Brian Gallagher, Val Morgan managing director Guy Burbidge, ThinkNewsBrands general manager Vanessa Lyons and Outdoor Media Association general manager Kylie Green.
Other speakers on the day were Nine director of content partnerships, Total Publishing, Lisa Day; News Corp Australia executive general manager NewsAmp, Renee Sycamore; News Corp Australia executive general manager regional publishing, Belinda MacPherson; and GWI sales director Dom Birch.
IMAA CEO Sam Buchanan said: “The IMAA has had the pleasure of singlehandedly changing the media landscape and giving a voice to Australian businesses and events like these are a great way for our members and the media industry to come together to learn and collaborate.
“The IMAA will have another year of launching great initiatives, including an Indie Summit and the IMAA Awards, so stay tuned.”
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