More than 300 independent media agency staffers come together across the east coast to help clean up Australia via industry body Independent Media Agencies of Australia (IMAA).
IMAA's Indie Clean Up Australia Day was held on 20 March, and 35 independent media agencies from four states and territories, along with 14 IMAA media partners and IMAA staffers worked in unison to tidy and tend our beautiful land.
The clean up efforts stretched from locations in Canberra, to Newcastle, Melbourne, Sydney and Brisbane.
All involved raised money to go towards the development of important resources to help educate people of all ages on the importance of litter prevention, key environmental waste streams, and environmental issues facing us all.
IMAA CEO Sam Buchanan said this is the IMAA's third year getting involved with Clean Up Australia Day, this year was a record number of members and media partners participating.
"It’s fantastic to see so many of our members and partners donating their time in order to help maintain and conserve our community spaces, which we are all so grateful to be able to live in and enjoy," Buchanan said.
“The Indie Clean up Australia Day is our industry’s biggest sustainability initiative. It is an important part of our overall commitment to environmental initiatives, with three quarters of our members saying that the environment is important to them.
"We are proud to be able to contribute to improving Australia’s environment.”
The independent media agencies involved on the day include Ad Associates, Adenium, Apparent, Assembled Media, Benedictus Media, Connected, Enigma, Equality Media, G Squared, Hatched, Howatson & Co, JSL Media, Kaimera, Leonards, Lexlab, Mckenzie Partners, Media 33, Media Republic, Meerkat, Metropolis, Murmur, Noisy Beast, One Media Co, O'Neill Media, Pearman, Saint Mob Media, Social Garden, Sweeneys, The Media Store, The Pistol, Thinkerbell, Vonni Media and Yango, as well as IMAA media partners including ACM, ARN, Blis, Criteo, Foxtel, Gumtree Group, JCDecaux, Meta, News Corp Australia, Nexxen, REA Group, SCA, Seven, Stackadapt, Taboola, The Channel Factory and Uber Advertising.
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