The Independent Media Agencies Australia (IMAA) held its digital deep dive event at Sydney Sea Life Aquarium.
More than 283 independent media agency staff, from across 85 agencies attended the event, with attendees coming from Victoria, Queensland, Western Australia and the ACT, as well as Sydney locals.
There were a number of activations on show from the 21 media vendors participating, who included ACAST, ACM, Amobee, Blis, Crimtan, Criteo, EMX, Fabulate, Gumtree, GWI, Kargo, Linkedin, Meta, News Corp, Nine, Outbrain, Pinterest, SevenPlus, Spotify, Weatherzone and Yahoo.
The activations included virtual reality with Meta, podcasting with Acast, fishing with SevenPlus, Spotify chill zone with massages and drinks, photobooth with ACM, weather read with Weatherzone, a gelato cart and the celebration of indie-pendance day with Crimtan IAB CEO Gai Le Roy got into the theme as The Life Aquatic with Steve Zissou and presented the 5 Ps that all indies need to know for 2023.
Sam Buchanan, CEO at IMAA, said: "It was great to see so many from our indie community travel from across the country to our Digital Deep Dive event at Sydney Aquarium.
"Getting back to in-person events has been exciting for our members in 2022, and the Digital Deep Dive was a real highlight on our calendar.
"We have plenty more to come, so watch this space."
The carbon neutral event was possible thanks to the IMAA's partnership with C2Zero, an Australian startup that takes the complexity and risk out of immediate and meaningful action on climate change for businesses and their customers.Their solution, a world first, is fully transparent and traceable, minimises reputational risk, suits any budget and supports stakeholder engagement.
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