Commercial Radio & Audio (CRA) unveiled its vision for Australia’s radio and audio industry at HEARD 2025, its annual industry showcase.
The event brought together 1,000 people from across the industry including clients, agencies, network executives, and more, plus special guests from System1 and Analytic Partners.
The CRA Audio Market for 2024 was up 1% year on year – with total national broadcast revenues across regional and metro flat, and digital segments across streaming and podcasting up 30%.
Announced at the showcase was the CRA Audio ID, a unified digital audio ID, launching in June with streaming audio. Podcasting will follow along with additional data partnerships. CRA Audio ID has been introduced to simplify the way marketers buy digital audio with inventory from local broadcasters ARN, Nine, Nova and Southern Cross Austereo.
The unified digital audio ID will enable additional capabilities alongside CRA members’ existing programmatic offerings and is designed to deliver cross network campaign optimisation through improved management of reach and frequency and enhanced targeting capabilities enabling marketers to achieve greater scale and enhanced efficiency in their digital audio strategy.
Research from creative effectiveness platform System1 revealed how radio’s full potential can be unlocked to drive new levels of effectiveness in advertising.
Analytic Partners also highlighted new research showing radio’s ability to deliver exceptional long-term return on investment through brand-focused advertising.
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