AdNews Perth L!VE half-day conference celebrated the creativity and innovation of the Western Australia media, advertising and marketing industry, as well as tackle industry hot topics such as the uncertain economic market and CMO challenges.
The conference opened with an insights-packed economic presentation from Committee for Economic Development of Australia (CEDA) senior economist Danika Adams.
Kantar managing partner of consulting Mark Kennedy then demonstrated how marketers and agencies can deliver more effective campaigns.
A marketers panel, with BankWest's Jodene Murphy, The University of Western Australia's Haylee Felton and Pentanet's Nikki Atack, authentically discussed their biggest challenges in the next 12 months.
After a networking break, Accenture Song’s media arm for the first time revealed its proposition on stage.
Melissa Fein, Sam Geer and Chris Colter teased what they believe to be the "most ambitious media proposition in the world".
Kitchen Warehouse chief customer officer Simon Lamplough then candidly gave agencies suggestions on how to make the most of simply opportunities to impress clients and win more new business.
To round out the jam-packed day, SI Global director Australia Julia Vargiu, Marketforce chief executive officer Adam Marshall and Audience360 commercial director Nikki Staveley, discussed what it takes for agencies to achieve and sustain commercial success in today’s competitive landscape.
AdNews would like to thank supporting partners Nine, Audience 360 and Nexxen alongside associate partners JuiceBox, MiQ and LiSTNR for making the event possible. As well as Friends of AdNews WAMA, PADC, and IMAA.
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