AdNews L!VE: Brisbane returned to the sunshine state last week, industry speakers delved into a forensic outlook for the next 12 months in media, marketing and advertising.
The sold-out conference hosted at Brisbane Powerhouse, gave attendees actionable insights into the economy, advertising spend, pitching, privacy, CMO strategy and uncovered opportunities for adland with the upcoming Brisbane Olympics.
Bank of Queensland chief economist and head of market strategy Peter Munckton opened the with a dynamic presentation that showed why the economy will be stronger in 2025.
Next SMI APAC managing director Jane Ractliffe told the audience that with a federal election looming for 2025, government-related ads will be “the key influence” on the ad market next year.
Then a panel - featuring Budget Direct chief growth officer Jonathan Kerr, Subway director of marketing Rodica Titeica, Tourism & Events Queensland group executive marketing Kim McConnie - discussed the real-world impact of economic and advertising trends on their marketing strategies
Trinity P3 general manager Lydia Feely dived into a one of the hottest topics for the state how the current market feels like a pitch frenzy.
The next panel - featuring Audience 360 head of sales Moritz Von Sanden, Blis regional director ANZ Elias Psarologas, Quantcast commercial director ANZ Daniel O’Connor and AANA director of policy & regulatory affairs Megan McEwin - examined how deeply the $25 billion-plus marketing supply chain will be impacted by the incoming Privacy Act 1988.
Finally the day was rounded out by a star-studded panel - featuring Lord Mayor of Brisbane Adrian Schrinner, EssenceMediacom CEO ANZ Pippa Berlocher, OMD co-CEO Laura Nice and Dentsu Group CEO client, commercial and media Fiona Johnston and Nine CSO Michael Stephenson - unpacking how the world’s biggest sporting event, the Olympic Games presents an unparalleled opportunity to engage global audiences.
AdNews would like to thank co-curators Brisbane Advertising Association and Brisbane Advertising and Design Club.
AdNews would also like to thank supporting partners Audience 360, Blis, Nine and Quantcast alongside associate partners QIC, Listnr and MIQ for making the event possible.
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