Victoria's Phillip Island Nature Park advertising account is open for tender.
The non-for-profit conservation park's last pitch in 2021 saw global digital agency Croud win the account, after an eleven agency shortlist.
The term of the contract will be two years with an option to extend.
The account encompasses creative and digital services including but not limited to content marketing, social media, SEO, and paid advertising.
Deliverables include a detailed marketing masterplan, campaign execution, performance tracking and training for in-house staff.
The brand is looking for an increased diversity of creative responses to brief(s), with scalable involvement depending on the campaign and a stronger focus on integrated multi-channel creative development.
The tender closes August 17 at 5pm.
Twinning agency will start servicing the account September 9.
Depending on the approach proposed, there may be an agreed combination of both fixed price and capped time and materials basis for the procurement, a retainer may also be suitable.
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