Havas Media Network has appointed Mitchell Long chief strategy officer.
He joins from PHD where he worked for 12 years, most recently as national head of strategy. He will join the Havas Media leadership team.
“Mitch is a rare talent within our industry with a sharp focused mind that can unpack and develop business solutions for clients with compelling results," Havas Media Network CEO Virginia Hyland said.
"I have taken some time to identify and find the right candidate for this important role. Mitch will lead the strategic direction for Havas Media Australia and Havas PLAY.
"He will also play a pivotal role working alongside the Havas Village agencies to support our continued global focus creating a Converged operating system and data home platform for clients from across our Havas Village.
"Marketers challenge to simplify the complicated has never been greater particularly when budgets are tight, and their teams are stretched. They desire to work with partners who can unpack their problems and deliver an integrated seamless working model to deliver new growth areas. Mitch will play a key role in leaning into our clients business in a true partnership extension.”
Long said in the face of industry fragmentation, Havas’ new Converged OS backed by its Village model holds opportunity to build much needed bridges between creative, media, production, and technology.
"As part of my role, I’ll be looking to evolve our strategy product to draw upon our unique strengths within Converged and across our breadth of Village capabilities all in the service of great ideas that real people care about and that live through every facet of a brand’s marketing ecosystem," he said.
“Havas’ Village model is uniquely positioned to bridge the growing divide between breadth and depth, I’m excited to help build their next chapter."
This news follows the recent promotion of Alastair Baker to chief planning officer locally and the Havas Media acquisition of Hotglue.
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