PHD's Sydney head of strategy Remi Baker is exiting the Omnicom media agency after eleven years.
Brendan Hewitt PHD New Zealand's group strategy director steps into the role on June 17.
Baker said the time has come to embark on the next chapter of her career.
"I have thoroughly enjoyed my time here, having learnt so much from some of the best and brightest in the industry and having made friendships that will truly last a lifetime," Baker said.
"I’m excited for what’s next and wish PHD all the best for the future – I have no doubt Brendan will smash it."
PHD Australia Sydney MD Pia Coyle thanked Baker for her contribution.
“We are so happy to welcome Brendan to the PHD Sydney team," Coyle said.
"It's an exciting new era at PHD, as we explore what it means to be at the cutting edge of where our smart and experienced people meet the world of assisted intelligence.
"Brendan's experience in a wide range of categories across many markets will really help drive our best thinking for our current and future clients.
“I wanted to thank Remi on behalf of PHD, she has been a core part of the strategy team and wider agency.
"Her tenure speaks to her dedication and passion for what PHD does differently as an agency and we wish her well with her next opportunity.”
Hewitt (pictured right) said he is chuffed to be joining the crew at PHD Sydney.
"They're a talented bunch, great people, and have a fantastic set of clients. It's a dynamic time in the world of media and advertising," Hewitt said.
"I'm excited to get stuck in and help take the agency and our partners forward."
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