Omnicom media agency PHD has been reappointed to Singapore Airlines, AdNews can confirm.
PHD won the account from Publicis agency Zenith in the brand's last pitch in 2019.
A review, launched in the March quarter this year, was run out of APAC.
It is unclear how many years the airline has retained PHD for.
Omnicom-owned TBWA which has been the brand's creative agency for 16 years.
The brand's recent campaign, The Sound of Singapore Airlines: A melodic journey, was a stop-motion animation capturing the essence of a wanderlust experience with a sonic identity made up of three instrumental tracks played on board flights.
This month Singapore Airlines offered US$10,000 compensation payments to passengers who suffered minor injuries during a flight that hit sudden, extreme turbulence.
Singapore Airlines confirmed the win with AdNews.
PHD had no comment.
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