OMG media agency PHD has promoted David Bielenberg to national head of strategy and Elyse Foley national head of planning, effective immediately.
Bielenberg moves up from head of strategy and planning for PHD Melbourne for two years.
PHD chief operating officer Stuart Bailey said Bielenberg has elevated our strategic product in the Melbourne office.
"He has also been the Melbourne champion for our globally recognised best in class campaign orchestration platform, Omni," Bailey said.
Bielenberg said he is incredibly excited to be joining the national leadership team.
Foley returned to PHD earlier this year as head of planning Sydney
“Since Elyse rejoined PHD she has made an instant impact," Bailey said.
"She has a first-class planning mind, tailored with extensive experience leading large client teams. This combination, along with the deep knowledge of our planning philosophy and our campaign orchestration platform Omni, makes her the ideal person to lead our planning function on a national basis."
Foley said PHD was founded on being an agency who thought before it bought.
"This ethos is built into the heart of our processes, tools and culture. I’m incredibly passionate about the impact this approach has on our client’s business and am excited to work alongside the team to continue to evolve and elevate our planning nationally," Foley said.
“We are fortunate to have two exceptional craft talents in the business, and we are excited to see them transfer the great work and momentum they have driven in the Melbourne and Sydney markets to a wider national remit," Bailey said.
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