The AFL media account has returned to PHD.
The $15 million work, which PHD won from dentsu's Vizeum in 2019, went in house during COVID.
PHD is now responsible for all AFL activities and campaigns, which will be led by group director Kathryn Weatherlake.
"We’re incredibly excited to be working with the AFL again, such an iconic and well-loved Australian brand," she says.
"There are big plans in place for 2024 and we’re looking forward to working with the team to drive the code to new heights.”
The agency will be responsible for the media planning and buying across the AFL account, which includes the AFLW competition, Game Development programs and Marvel Stadium. The account will be run out of Melbourne and
The AFL last season set record attendance levels and generate increased viewership, with significant lifts in streaming audiences.
AFL executive general manager customer and commercial Kylie Rogers says she is thrilled to be renewing the relationship with PHD.
"They have clearly demonstrated their high-level media capabilities and understanding of our marketing goals and challenges for the years ahead," says Rogers.
"With a well-known record of driving growth for Australian brands, we are confident PHD will help us deliver upon our business and media goals.”
PHD Melbourne managing director Simon Lawson says it’s great to be working with another established Australian brand such as the AFL.
"Along with the recent news of our appointment as McCain’s new media agency and our contract extension with ANZ Bank, I’m excited about our momentum as an office and looking forward us achieving more great results for our clients this year," Lawson says.
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