Omnicom Media Group (OMG) agency PHD has appointed Eileen Ooi as CEO, Asia Pacific.
With over 19 years of industry experience, Ooi was most recently CEO at OMG Malaysia. Prior to that, she spent four years with PHD Malaysia as its managing director.
Ooi will lead PHD business operations across APAC and work across clients including Volkswagen Group, CHANEL, Diageo and Singapore Airlines.
Ooi will report directly to OMG APAC CEO Tony Harradine and PHD Worldwide CEO Guy Marks.
Ooi’s successor is expected to be named in Q4 but she will continue to oversee OMG Malaysia as CEO in the interim.
Harradine said Eileen has a unique ability to identify strategic opportunities and effectively converting them into tangible results.
"With her cumulative experience as well as her understanding of the business needs at PHD and at the group-level, Eileen will successfully steer PHD Asia Pacific towards a new era of growth," Harradine said.
Marks said Eileen is the ideal choice to ensure that PHD APAC delivers on the agency's ambition.
"She’s a practitioner with an eye for detail, she moves at pace and is a fierce collaborator – all things that will make her a great partner to our clients in Asia Pacific," Marks said.
"I am excited to work with Eileen to make PHD’s new proposition, 'Intelligence. Connected.' a reality in the region, delivering a competitive advantage for our people and our clients."
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