Telecommunications company amaysim has appointed Peter MacGregor chief marketing officer.
MacGregor, coming across from a significant tenure at Telstra, said amaysim's emphasis on customer-centricity, simplicity, and its distinctly playful reputation is precisely what drew him in.
"In a time where customers are laser-focused on value, amaysim's offering of affordable telco products makes it a brand to rally behind," he said.
“I'm eager to work on initiatives that will make more Aussies fall in love with the amaysim brand. The urgent call now is to deliver genuine value in terms of both pricing and seamless service, and I’m here to drive that narrative forward for the brand."
Renee Garner, head of amaysim, said his vast experience and passion for challenging industry standards align perfectly with amayim's vision for the future.
"I’m confident that with Peter at the helm of our marketing, we’re set for an exciting new phase of growth and industry disruption," she said.
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