Peter Galmes has been appointed chief creative strategist at Herd MSL ANZ (Australia & New Zealand).
He will be charged with growing and strengthening its capabilities across social and content, and building an offering focused on audience, community and influence to shape how brands are perceived in culture.
Most recently, Galmes led POLY oOh! Media’s content and creative innovation hub, opening new avenues for commercial creativity.
Galmes' work has regularly become part of culture, some notable examples include Samsung Global #TeamGalaxy, MILO Hot vs. Cold, KFCookin, Queer Eye - YASS, Bright - Calling all Wills and The Sydney Opera House #ComeOn.
Skye Lambley, CEO, Herd MSL ANZ, said Galmes brings an energy and diversity of experience to the team that will enable them to think bigger and better.
"His creative and strategic firepower will continue to elevate our social, content and influencer work to enable us to continue to deliver value to our clients," said Lambley.
Galmes said it has always been a passion of his to change how people perceive social media.
"It is at the heart of everything our audiences interact with daily and at Herd MSL, we have the tools and people to really grow something special," he said.
"I believe that with the right audience insight, earned and social can come together to create work that can engage and influence audiences in new ways. This is an incredible chance to work on a wide range of brands and do things that have never been done before."
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