The Seven Network has appointed Peter Charles to the new role of managing director for Victoria.
The promotion comes after Seven saw up to 150 redundancies in June.
Charles will work closely with the Seven Melbourne senior leadership team, while retaining his position as Victorian sales director and head of national independent agencies and direct.
Charles joined Seven in 1999.
Seven West Media managing director and chief executive officer Jeff Howard, said with more than 30 years’ experience in the media industry, Charles is one of the best in the business.
“His deep passion for Melbourne, Seven and the Team makes him the perfect person to take on this role in one of our most important markets," Howard said.
"His drive, enthusiasm, talent and ability to go above and beyond for our partners and our people are unmatched. Congratulations Pete.”
Charles said as a proud Melburnian and a true believer in the power of Seven's brand he is honoured to take on this new position.
"I love Seven and the role it plays in communities across Australia and Victoria," Charles said.
“Seven Melbourne is home to so many talented people, and part of a national Team that is delivering amazing content and outstanding results for our Partners. I’m especially proud to continue my Seven story where I can share my passion for the media industry and help lead the transformation of Seven into the future.
“The evolution of our business continues, and I’m pumped to be part of it."
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