Peter Biggs, CEO of Clemenger BBDO Melbourne, one of Australia’s biggest and hottest creative shops, is leaving the agency.
Jim Moser, who formerly ran Clemenger's Sydney office before moving to run the New Zealand business, will return to the group as chairman. Moser will continue to head up the New Zealand business but will relocate to Melbourne and split his time between the two.
Biggs, who has been with Clemenger for 15 years and leading the Melbourne office for the last eight, is retiring and moving back to New Zealand. He will continue to consult for the business for the rest of the year.
He was formerly the MD of Clemenger's Wellington office ahead of running the Melbourne business.
Speaking to AdNews, Rob Morgan, the group's chairman, hailed Biggs' "glittering" career at Clemenger. Biggs is credited with being central to Clemenger Melbourne's success but Morgan added that while it's a big gap to fill, the rest of the "fantastic" management team and his successor are in good shape.
In a statement, Morgan said: “Peter is a big personality and will be greatly missed, but we understand his desire to ‘go home’ to pursue the next stage of his life and his many other interests. He will consult to the agency until the end of the year.”
“Jim is a top ad guy and has overseen our businesses in New Zealand brilliantly over the last six years. He has also been part of the tremendous success achieved by our agencies in Auckland and Wellington. Prior to moving to New Zealand, Jim ran Clemenger BBDO in Sydney for eight years, having come from BBDO prior to that.”
Biggs said: “It’s been a privilege to be part of the Clemenger BBDO network for 15 years. I’ve been given the chance to lead remarkable agencies in two of my favourite cities – Wellington and Melbourne – and to work with a group of extraordinarily talented people – and great clients – in both of those places. I’m proud to leave the Melbourne agency in terrific shape and I know that, under Jim’s, James’ and Paul’s leadership, the agency will get even better. I wish them every success.”
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