Peter Barry has been appointed by PubMatic as VP of addressability and commerce media.
Barry’s appointment sees him return to PubMatic’s Australia office, following a move to New York in 2021 as PubMatic’s global VP of addressability and commerce.
He will be responsible for rolling out PubMatic’s commerce media solution, Convert, across the APAC region. Convert provides retailers, brands and advertisers with a unified audience monetisation and acquisition platform to maximise the reach and revenue of commerce media. Barry will also be responsible for working with publishers, advertisers, identity vendors and industry bodies.
Barry says he is excited to work with PubMatic’s APAC team again to drive the addressability and commerce media businesses across the region.
"I’ve learnt a lot from my time in the US, and now I’m looking forward to ensuring PubMatic’s customers make the most of both the onsite and offsite opportunities through our Convert product," he says.
Based in Sydney, Barry will report directly to Jason Barnes, chief revenue officer, APAC.
Barnes says the company is delighted to see Barry return to APAC following his time in New York.
"His wealth of experience is invaluable and I look forward to seeing how his expertise impacts our ever-expanding commerce media offering in the region," he says.
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