Peter Mountford.
Pete Mountford, who joined independent full service agency AFFINITY in 2024 as senior copywriter, has been promoted to creative lead.
He has worked for agencies such as Leo Burnett and RGA, and delivered campaigns for some of Australia’s largest and most respected brands, including Telstra, ANZ, Google, and McDonalds.
He has tutored at both AWARD school and ADMA Creative School and his work has been awarded at local and international shows including Caples, ADMA, AWARD and the Webbys.
“Pete’s creativity, leadership, and entrepreneurial approach will only make our work stronger," said CEO Angela Smith.
"He genuinely gets what we’re trying to do here – it’s so much more than outputs and creative awards. His drive and ambition have consistently delivered business-growing thinking.
"There’s a fire in his belly, and with the exciting stuff we have in the works, we know he’ll play a pivotal role in bringing our vision to life.”
Mountford said it was an easy decision to take on the role at AFFINITY.
"We have fantastic people, great clients, and a strong reputation for effective work. We’re on an upward trajectory and I’m excited about working with the team to push things even further.”
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