Pet Barn
Pet retailer Petbarn has launched a retail media network ‘PetAds’.
Petbarn has partnered with reo, powered by oOh!media, to connect brands with its 2.9 million customers.
Reo will manage end-to-end service delivery including onsite, off-site and in-store retail media solutions, as well as sales representation with a dedicated media sales team. reo will also install and manage Petbarn’s in-store screen network across its chain of stores nationally.
Greencross Pet Wellness Company chief executive officer Lucas Barry said the company is always looking for innovative ways to help brands.
"PetAds will deliver best-in-class media products, while allowing us to focus on what we do best - caring for pets and delivering on our mission of making the world a happier place through the love of pets," Barry said.
Petbarn advertisers can additionally amplify their campaigns across oOh!media’s extensive Out of Home network within the vicinity of Petbarn store locations, targeting audiences at scale along the path to purchase.
oOh!media chief retail media officer Neil Ackland said the launch of PetAds is a game-changer for brand partners and pet lovers alike.
"By implementing reo’s advanced infrastructure, this retail media solution unlocks incremental revenues for Petbarn, new revenue opportunities for suppliers, unparalleled insights into campaign performance, and brings consumers closer to the brands they love," Ackland said.
"Whether through onsite, off-site and in-store media channels, or through extended audience targeting across oOh!’s 35,000+ asset locations, Petbarn is now uniquely positioned to engage customers at every step of their journey.”
oOh! CEO Cathy O’Connor said partnering with Petbarn represents a significant milestone in reo’s journey.
"Petbarn’s commitment to innovation aligns with our group strategy to deliver impactful retail media solutions that drive value for retailers, suppliers, and consumers alike," O’Connor said.
"This partnership underscores our vision to lead the retail media evolution while providing adjacent growth opportunities in emerging media markets.”
Petbarn is part of the Greencross Pet Wellness Company which provides an end-to-end wellness experience for pet owners. In Australia, Greencross owns and operates over 241 Petbarn stores and 144 Greencross Vet clinics and 29 Speciality and Emergency Hospitals.
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