Online pet supplies store Pet Circle is spreading cheer to pet parents with its first, large scale WOW Moments marketing campaign, spanning social media, OOH and experiential.
Pet Circle’s latest campaign, created internally, is designed to give back to its dedicated community of pet parents, including a series of activations.
Pet Circle will kick off the campaign by offering free personalised pet portraits and distributing free pet toys through street poster supersites in key locations across Sydney from July 14 - 27, in collaboration with Streetfighter Media.
These interactive street posters, which draw from a popular social meme and display WOW Moments pet portraits of Sydney petfluencers, will offer up one burrow plush toy daily in Bondi, Surry Hills, Leichhardt, and Parramatta.
The pinnacle of the campaign is a Christmas in July mystery box giveaway featuring more than $50,000 worth of pet products. Pet parents will have the chance to find mystery boxes full of different toys and lifestyle products and a $50 Pet Circle voucher, in Sydney on July 20 and Brisbane on July 27.
"Providing exceptional value for our customers is something that we do everyday at Pet Circle - by providing the best prices across our range of products and giving back through our WOW Moments program. We know that the rising cost of living has made it challenging for many pet parents this winter, so we wanted to take our WOW Moments program into the wider world, and surprise our community with some winter joy,” said Pet Circle VP of marketing and brand Ella Lymbereas.
"Our Christmas in July themed giveaway, with over $50k worth of products up for grabs, aims to celebrate the special bond between pets and their family, and help alleviate some pressure with a $50 Pet Circle voucher in every box."
Credits:
Ella Lymbereas - VP of Marketing and Brand
Ko-Hsin Chen - Design Manager/Art Director
Lucy Green - Creative Copy Lead
Bethanie Grozdanovski - Producer
Larissa Rembisz - PR & Organic Social Manager
Samantha Rivett - Media Lead
Tara Peatman - WOW Moments Manager
Daniel Annis - WOW Specialist
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