Perth Festival, a WA arts festival, has rebranded and launched a summer campaign via creative agency Hypnosis.
Under new artistic director Anna Reece, the artistic vision of ‘truth tellers, mischief makers, sand dunes and salty air’ will provide the foundation for the 2025 to 2028 festivals.
Despite the popularity and turnout for many Perth Festival events, there was a gap between loyal festival followers and the people who were attending the festival for individual events - Björk, Sampha, and Lotterywest Films - rather than showing up for the festival experience as a whole and enjoying other curated events.
Perth’s Hypnosis was tasked with bringing the brand front and centre to make wider audiences aware of what Perth Festival offers - art, dance, music, theatre, film, experiences, and more.
The rebrand and campaign brings its vision to life via a brand video, out of home, press, online and social.
Hypnosis co-founder and MD, Amber Martin, said it was a dream project for a dream arts institution.
"The whole agency was proud as punch to partner with the phenomenal team at Perth Festival, so bring on the truth tellers and mischief makers and get around the 2025 Perth Festival," she said.
Perth Festival's head of brand, marketing and experience, Carolyn Mooney, said birthing a new brand strategy and identity for Perth Festival has been an exciting journey.
"Having Hypnosis onboard as part of that, working so closely with our inhouse team and other external collaborators, like Initiative and Studio Bravo, has been an absolute pleasure," she said.
"Get amongst it at Perth Festival this February – there’s something for everyone.”
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