AdNews is following the WFH Diaries with a series of Perspectives, asking two questions: What did you learn in 2021 and what are you looking forward to in 2022? We've also encouraged the industry to glam, dress for the best, and face next year with optimism.
Narve Thakrar, Managing Partner, DDB Remedy
The continuing pandemic has strained and tested the worker-employer relationship, and those that do not put their people first will suffer.
This was a long-awaited reality that has been accelerated, and workers are now considering everything, from who they work for, the role of their employer in supporting their values, and beyond.
The real challenge for advertising agencies is that once you remove the ancillary benefits and the social culture, what are you really left with in comparison to a corporate job? And how do we balance the demands of agency life?
For me, 2021 has shown that if we’re to thrive, then we need to embrace the cultural shift in the way employees view their job. Only then will we be able to attract and retain the best talent. After all – we’re only as good as our people.
In 2022, I’m looking forward to DDB Remedy continuing to broaden our social impact, working with more and more life-saving or impact brands. But most of all, I’m excited to see how a more people-focused approach enables our employees to be happier, achieve more, and ultimately gain more satisfaction from the job we all do and love.
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