This first appeared in the AdNews Annual 2020. Subscribe here to make sure you get your copy.
A poem by Camille Gray, strategist at Initiative.
An end to the phase “take it offline”
Please don’t say “unprecedented times”
Our 2020 planning was thrown
out the door
While ecommerce came after the physical store
Panicked and frantic we clutched
to what we knew
Which bizarrely took the form of
paper for the loo
The government yelled “recession!”
— approving emergency loans;
Triggering a mass migration to
parental homes.
Offices were emptied and windows sealed
Transformed by “Sit here” stickers
and Splatter shields
WAP, Carole Baskin and X Æ A-12
Spending entire Zoom calls looking
at ourselves
Starved of human touch, you can
only laugh
When the sexiest curves are on a
COVID case graph.
After years of inequality you could hardly believe
Three words changed the world:
I can’t breathe
The loss of RBG, Black Panther
and a basketballer
We can all admit, the world’s never
felt smaller.
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