Dentsu Aegis-owned digital performance marketing agency iProspect has been named the digital media agency for Pandora Jewellery Australia, following a competitive pitch.
The appointment sees iProspect take responsibility for Pandora's digital channel including all digital media activity to drive the launch of its e-commerce store in Australia. This also includes brand and performance media.
Martin Davie, GM of iProspect Sydney said the agency will deliver a holistic client centric strategy firmly grounded in data.
“Winning Pandora's digital media aligns perfectly with iProspect’s vision for delivering fully integrated and channel agnostic digital media solutions,” Davie said.
“It is an exciting time for Pandora's development and launching the Pandora e-commerce store in Australia presents a huge opportunity for innovative, customer focused and data-led performance marketing.”
The win is effective as of 1 July.
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