Zenith Australia has appointed Penny Shell to the newly-created role of chief strategy and product officer.
Shell has been working as an independent consultant on strategy, product, brand and media, spending the last four months with the team at Zenith.
Before that, she was in head of strategy, head of product and planning and chief product officer roles at multinational media agencies.
Shell will join the agency’s executive leadership team, tasked with overseeing the strategy, planning and product capabilities core to the Imagination pillar of Zenith Australia’s ROI3 proposition of Investment, Imagination and Insight.
She will also focus on identifying and building best-in-class media and communications solutions that drive growth and deliver strong brand and business outcomes for Zenith’s clients by connecting with the knowledge of the broader Publicis Groupe ANZ.
Shell will be based in Zenith’s Melbourne office, with co-national heads of strategy and planning Sarah Heitkamp and Simon Schoen reporting into her.
Shell said she couldn’t pass up the chance to be a permanent member of the agency.
"It's a privilege to join Zenith Australia at a time of such momentum and growth and I look forward to working with our incredible strategy, digital, planning and commerce leads to realise media’s potential to deliver new ROI for our clients," she said.
Zenith Australia CEO Jason Tonelli said Shell is the ideal person to "further elevate the Imagination tenet of our business to uncover new opportunities for competitive advantage for our clients".
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